Urs notes that creators are increasingly using TikTok’s algorithmic discovery abilities to grow their audiences. If you aren’t sharing content and building your audience with different platforms, you’re making things more difficult for yourself.”

“When you consider the most popular Twitch streamers, you will notice that they have extremely popular YouTube channels and actively post on Twitter, Instagram, TikTok. “For a creator, making your content more discoverable is a huge advantage,” Streamlabs Head of Product Ashray Urs told TechCrunch. The idea behind Crossclip is to make it easier for streamers to build audiences on other social networks that have better discoverability features, subcommunities and tags to make that process less grueling. Established streamers grow their audiences easily but anybody just getting started usually has to slog through long stretches of lonely Stardew Valley sessions with only the occasional viewer popping in to say hi. You can crop the clip’s length within Crossclip, blur part of the background and choose from a handful of layouts that let you place the frames in different places (to show the facecam view and the stream view together in vertical orientation, for example).Ĭrossclip’s core functionality is free, but a premium subscription version ($4.99/month or $49.99/year) removes a branded watermark and unlocks exports in 1080/60fps, larger uploads, added layers and pushes your edits to the front of the processing queue.ĭiscovery on Twitch is tough. Adapting a snippet from Twitch that you’d like to share is as simple as putting in the clip’s URL and choosing an output format (landscape, vertical or square) and a pre-loaded layout.

With Crossclip, creators can easily convert Twitch clips into a format friendly to TikTok, Instagram Reels, YouTube Shorts and Facebook videos. Streamlabs calls the new tool Crossclip, and it’s available now as an iOS app and as a lightweight web tool. The company behind ubiquitous livestreaming software Streamlabs is introducing a new way for streamers to share their gaming highlights to platforms well beyond Twitch.

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